The deal is Amazon Prime’s 2nd extraordinary streaming agreement with a Nigerian production company.
Streaming carrier giant, Amazon Prime Video, has signed a multi-year licensing agreement with Nigerian production company, Anthill Studios. The deal, announced on Friday, January 7, 2022, offers Prime extraordinary world distribution rights to the studio’s catalogue of motion pictures after their theatrical runs.
The studio boasts some of Nollywood’s most excessive profile videos of the past few years such as Prophetess, Day of Destiny, and Progressive Tailors’ Club that have been launched final year.
“We want to showcase the very best of Nollywood and authentic African stories to our customers and this groundbreaking deal helps us to achieve that goal,” said Ayanna Lonian, Prime’s Head of Worldwide Major Studio Licensing Strategy.
Expressing his exhilaration about the deal, Anthill founder and innovative director, Niyi Akinmolayan, stated it is a chance to do a lot of incredible things, specifically with the larger target market pool that Prime provides. He mentioned that videos produced via the studio will start streaming on Amazon Prime Video ‘a couple of weeks’ after the cease of their cinema runs in Nigeria. “The splendor of this is that we can amplify the range of memories we prefer to inform and discover other genres.” He said in an Instagram post. Prime inked a comparable deal with some other Nigerian production company, Inkblot Studios, much less than a month in the past in December. After making the streamer’s first public appearance in Nigeria at closing November’s Africa International Film Festival (AFRIFF), Prime executives introduced a serious dedication to Nigerian creators.
“Our ambition for Nigerian creators is beyond Nigeria. It’s to take the beautiful culture of Nigeria and expose it to as many people as possible.” Said Ukonwa Kuzi-Orizu Ojo, Chief Marketing Officer for Prime Video and Amazon Studios.